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NIL deals in college athletics present new challenges—and opportunities—for colleges and students.When Deverin Muff played Division I college basketball at Eastern Kentucky University, student athletes weren’t allowed to earn money off their name, image, and likeness (NIL)—their personal brand.Now he’s a professor at the university, and some of the players in his classes have agents. An NCAA policy change in 2021—heralded by Muff and other Christian athletes as a matter of fairness—allows college athletes to earn money beyond financial aid or scholarships.“This is a matter of justice, frankly. … It righted a historic wrong,” said Pepperdine University sports administration professor Alicia Jessop. College sports, especially football and basketball, draw in billions in revenue.Christians in college athletics have welcomed the change to allow NIL deals, according to interviews with CT. But they are also navigating an unknown landscape and finding challenges along the way. The NCAA itself is still reeling from the resulting shifts in the economics of college sports, passing additional NIL rules just last week.Jessop was recently teaching a class on NIL deals at Pepperdine, where she is also the faculty representative to the NCAA. One student decided to put the class into practice immediately and reached out to a sunglasses brand to pitch a deal. In a short time, the student had a free pair of sunglasses delivered.“It’s a teaching tool,” said Jessop. “They think they’re learning about NIL so they’re focused, but they’re getting a whole business curriculum put in front of them.”Under the new NCAA rules passed last week, schools can be more directly involved in NIL deals and they can offer a support system that helps educate students ...Continue reading...
Beyoncé's right. Whether listening to Cowboy Carter or reading theology, diversity is a good thing.I wasn’t planning to listen to Cowboy Carter, the eighth studio album from American singer and songwriter Beyoncé. I’ve always had a love for her music—but country has never been my thing.Plans changed when I started to read what people were writing about the record, from comments on social media to reviews in major publications. Their reactions were bitter, even cruel. “Beyoncé’s ‘Cowboy Carter’ isn’t a country album. It’s worse,” proclaimed one review in The Washington Post. “Beyoncé has chosen to do Dolly Parton karaoke,” writes the reviewer. “She sounds like she’s doing Wild West bedroom cosplay in outer space.”“The lefties in the entertainment industry just won’t leave any area alone, right?” asked an interviewer on a One America News program. “They’ve got to make their mark, just like a dog in a dog walk park,” responded the interviewee.It’s not that Cowboy Carter is exempt from criticism. Its genre-blending experimentation won’t be to everyone’s taste. Some listeners may have reservations about Beyoncé’s departure from her earlier pop and R & B records. That’s fine. Music, like all art forms, is subjective. Thoughtful critique can serve as a means for musicians to grow as artists, and to engage audiences in meaningful ways.But that’s different from implying that Beyoncé can’t and shouldn’t sing country music simply because of who she is: not a white man from a rural small town, but a Black woman raised in Houston. A “stay in your place” undercurrent cuts through how critics have spoken about her ...Continue reading...
NIL deals in college athletics present new challenges—and opportunities—for colleges and students.When Deverin Muff played Division I college basketball at Eastern Kentucky University, student athletes weren’t allowed to earn money off their name, image, and likeness (NIL)—their personal brand.Now he’s a professor at the university, and some of the players in his classes have agents. An NCAA policy change in 2021—heralded by Muff and other Christian athletes as a matter of fairness—allows college athletes to earn money beyond financial aid or scholarships.“This is a matter of justice, frankly. … It righted a historic wrong,” said Pepperdine University sports administration professor Alicia Jessop. College sports, especially football and basketball, draw in billions in revenue.Christians in college athletics have welcomed the change to allow NIL deals, according to interviews with CT. But they are also navigating an unknown landscape and finding challenges along the way. The NCAA itself is still reeling from the resulting shifts in the economics of college sports, passing additional NIL rules just last week.Jessop was recently teaching a class on NIL deals at Pepperdine, where she is also the faculty representative to the NCAA. One student decided to put the class into practice immediately and reached out to a sunglasses brand to pitch a deal. In a short time, the student had a free pair of sunglasses delivered.“It’s a teaching tool,” said Jessop. “They think they’re learning about NIL so they’re focused, but they’re getting a whole business curriculum put in front of them.”Under the new NCAA rules passed last week, schools can be more directly involved in NIL deals and they can offer a support system that helps educate students ...Continue reading...
NIL deals in college athletics present new challenges—and opportunities—for colleges and students.When Deverin Muff played Division I college basketball at Eastern Kentucky University, student athletes weren’t allowed to earn money off their name, image, and likeness (NIL)—their personal brand.Now he’s a professor at the university, and some of the players in his classes have agents. An NCAA policy change in 2021—heralded by Muff and other Christian athletes as a matter of fairness—allows college athletes to earn money beyond financial aid or scholarships.“This is a matter of justice, frankly. … It righted a historic wrong,” said Pepperdine University sports administration professor Alicia Jessop. College sports, especially football and basketball, draw in billions in revenue.Christians in college athletics have welcomed the change to allow NIL deals, according to interviews with CT. But they are also navigating an unknown landscape and finding challenges along the way. The NCAA itself is still reeling from the resulting shifts in the economics of college sports, passing additional NIL rules just last week.Jessop was recently teaching a class on NIL deals at Pepperdine, where she is also the faculty representative to the NCAA. One student decided to put the class into practice immediately and reached out to a sunglasses brand to pitch a deal. In a short time, the student had a free pair of sunglasses delivered.“It’s a teaching tool,” said Jessop. “They think they’re learning about NIL so they’re focused, but they’re getting a whole business curriculum put in front of them.”Under the new NCAA rules passed last week, schools can be more directly involved in NIL deals and they can offer a support system that helps educate students ...Continue reading...
The American Solidarity Party is a small but growing alternative to the Trump-Biden race.Charlie Richert would really like to stop voting for his dad.But in the last couple presidential election cycles, the 30-year-old attorney in Indianapolis has been unable to square his conscience with picking either the Republican or Democratic party nominee, so he’s resorted to writing in a name.“There’s no way I can escape having my faith inform how I vote,” said Richert, a nondenominational Christian who grew up Republican. “Unfortunately, we’ve been kind of stuck in a doom loop of candidates at the presidential level that I’ve just not felt comfortable voting for.”This year, he’s not drawn to alternatives like Robert F. Kennedy Jr. or Cornel West. “Maybe I’ll write in Abe Lincoln this year. Sorry to my dad, but a new name to write in would be fun,” he said.He recalls seeking to convince his classmates in an eighth-grade mock election that they should support Mitt Romney, but his chagrin with the Republican Party’s presidential nominee tracked with the ascension of Donald Trump.In a year when both major party presidential candidates are viewed unfavorably by a quarter of Americans, many find themselves less excited about the two options at the top of the ticket. But, like Richert, that doesn’t mean they’re ready to go for third-party options.The third-party candidates running in 2024 span the ideological spectrum, from independents Kennedy and Princeton University professor Cornel West to Green Party candidate Jill Stein. Then there are the more obscure party or candidate options—the Prohibition Party, Andrew Yang’s Forward Party, Maryland politician Jason Palmer, and that man in Texas who changed his name to “Literally ...Continue reading...
The American Solidarity Party is a small but growing alternative to the Trump-Biden race.Charlie Richert would really like to stop voting for his dad.But in the last couple presidential election cycles, the 30-year-old attorney in Indianapolis has been unable to square his conscience with picking either the Republican or Democratic party nominee, so he’s resorted to writing in a name.“There’s no way I can escape having my faith inform how I vote,” said Richert, a nondenominational Christian who grew up Republican. “Unfortunately, we’ve been kind of stuck in a doom loop of candidates at the presidential level that I’ve just not felt comfortable voting for.”This year, he’s not drawn to alternatives like Robert F. Kennedy Jr. or Cornel West. “Maybe I’ll write in Abe Lincoln this year. Sorry to my dad, but a new name to write in would be fun,” he said.He recalls seeking to convince his classmates in an eighth-grade mock election that they should support Mitt Romney, but his chagrin with the Republican Party’s presidential nominee tracked with the ascension of Donald Trump.In a year when both major party presidential candidates are viewed unfavorably by a quarter of Americans, many find themselves less excited about the two options at the top of the ticket. But, like Richert, that doesn’t mean they’re ready to go for third-party options.The third-party candidates running in 2024 span the ideological spectrum, from independents Kennedy and Princeton University professor Cornel West to Green Party candidate Jill Stein. Then there are the more obscure party or candidate options—the Prohibition Party, Andrew Yang’s Forward Party, Maryland politician Jason Palmer, and that man in Texas who changed his name to “Literally ...Continue reading...

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