The controversial iPad ad proves that technology can indeed flatten—or crush—what is real.A recent advertisement from Apple for the new iPad Pro has somehow managed to existentially disturb me. Titled “Crush!” it shows an ominous hydraulic press above a platform filled with symbols of humanity, creativity, and joy: a metronome, guitar, classical statue, piano, analog cameras, books, paint, and more.The metronome starts, and the press descends to Sonny & Cher’s “All I Need Is You,” slowly obliterating everything in high-def slow motion, before rising again to reveal only a “thinner than ever” iPad Pro. “Just imagine all the things it’ll be used to create,” Apple CEO Tim Cook posted on the social platform X.I am not alone in my revulsion. Actors Hugh Grant and Justine Bateman join me, as do apparently thousands of vocal people on the Internet and what appears to be the entire nation of Japan. The backlash, particularly from the “creatives” that Apple was courting for their product, was so pronounced that the company issued a rare apology, saying they had “missed the mark.”But what mark did they miss? More than missing just the tastes of their buyers, they missed the mark of reality—both of the creative process and of the goodness of the embodied nature that is essential to our humanity.I see why Apple produced the ad. There is tremendous economic incentive for tech corporations to replace previous, more embodied experiences and tools. Apple Music will never scratch like the fragile grooves of a vinyl record (also, it contains most of the recorded music in the world). GarageBand can’t go out of tune (and its digital “instruments” can mimic the entire orchestra). One can “paint” all day on ...Continue reading...

An ancient codex, containing perhaps the earliest complete versions of Jonah and 1 Peter, goes up for auction in June. Will it disappear?One of the oldest books in existence, which contains what is perhaps the oldest complete versions of Jonah and 1 Peter, is going up for auction in June. The sale of the Crosby-Schøyen Codex has scholars excited to talk about its uniqueness—and nervous about whether it could go into private hands and disappear.The Crosby-Schøyen Codex is a primary example of the invention of books, which coincided with the spread of Christianity, said Eugenio Donadoni, a specialist in books and manuscripts at Christie’s London, which is auctioning the codex. The growth of Christianity spurred the need to “maximize the text you can write down and transmit … around the Mediterranean,” Donadoni said.Before codices appeared in roughly the third century, scrolls “for several thousand years were the primary vehicle for transmitting literature,” said Brent Nongbri, an expert in early Christian manuscripts and a professor at the Norwegian School of Theology.Codices were a technological advancement that “that wouldn’t be surpassed until the discovery of the printing press,” Donadoni added. Donadoni just finished touring the codex for potential buyers in New York and Paris before returning it to London, where it will be auctioned on June 11. About the codex he said, “I’ve never seen anything like this.”A single scribe wrote out the texts of the codex on papyrus leaves in Sahidic Coptic somewhere between A.D. 250 and 350, according to carbon dating of the codex conducted in 2020. That means it’s likely the text was written before the late-fourth-century councils, when the canon of Scripture began to be established.“This is being used at a time when ...Continue reading...

By Tyler Durden Earlier today we reported that for at least 40% of Americans – up from 27% just two years ago – the American...First-Time Buyers Must Earn $120,000 To Afford The Average Home