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NIL deals in college athletics present new challenges—and opportunities—for colleges and students.When Deverin Muff played Division I college basketball at Eastern Kentucky University, student athletes weren’t allowed to earn money off their name, image, and likeness (NIL)—their personal brand.Now he’s a professor at the university, and some of the players in his classes have agents. An NCAA policy change in 2021—heralded by Muff and other Christian athletes as a matter of fairness—allows college athletes to earn money beyond financial aid or scholarships.“This is a matter of justice, frankly. … It righted a historic wrong,” said Pepperdine University sports administration professor Alicia Jessop. College sports, especially football and basketball, draw in billions in revenue.Christians in college athletics have welcomed the change to allow NIL deals, according to interviews with CT. But they are also navigating an unknown landscape and finding challenges along the way. The NCAA itself is still reeling from the resulting shifts in the economics of college sports, passing additional NIL rules just last week.Jessop was recently teaching a class on NIL deals at Pepperdine, where she is also the faculty representative to the NCAA. One student decided to put the class into practice immediately and reached out to a sunglasses brand to pitch a deal. In a short time, the student had a free pair of sunglasses delivered.“It’s a teaching tool,” said Jessop. “They think they’re learning about NIL so they’re focused, but they’re getting a whole business curriculum put in front of them.”Under the new NCAA rules passed last week, schools can be more directly involved in NIL deals and they can offer a support system that helps educate students ...Continue reading...
NIL deals in college athletics present new challenges—and opportunities—for colleges and students.When Deverin Muff played Division I college basketball at Eastern Kentucky University, student athletes weren’t allowed to earn money off their name, image, and likeness (NIL)—their personal brand.Now he’s a professor at the university, and some of the players in his classes have agents. An NCAA policy change in 2021—heralded by Muff and other Christian athletes as a matter of fairness—allows college athletes to earn money beyond financial aid or scholarships.“This is a matter of justice, frankly. … It righted a historic wrong,” said Pepperdine University sports administration professor Alicia Jessop. College sports, especially football and basketball, draw in billions in revenue.Christians in college athletics have welcomed the change to allow NIL deals, according to interviews with CT. But they are also navigating an unknown landscape and finding challenges along the way. The NCAA itself is still reeling from the resulting shifts in the economics of college sports, passing additional NIL rules just last week.Jessop was recently teaching a class on NIL deals at Pepperdine, where she is also the faculty representative to the NCAA. One student decided to put the class into practice immediately and reached out to a sunglasses brand to pitch a deal. In a short time, the student had a free pair of sunglasses delivered.“It’s a teaching tool,” said Jessop. “They think they’re learning about NIL so they’re focused, but they’re getting a whole business curriculum put in front of them.”Under the new NCAA rules passed last week, schools can be more directly involved in NIL deals and they can offer a support system that helps educate students ...Continue reading...
When I was a little boy the Gideons showed up at Hope P.? Sullivan Elementary School in Mississippi. Christian businessmen […]
When I married into a Jewish family, antisemitism hit home. Now, the holy day reminds me of our future hope.On October 7, 2023, my mother-in-law called.“Have you seen the news?” she asked urgently. “Terrorists have attacked Israel. Where are the kids? Are they at home with you? Can you keep them home from school this week?”She knows antisemitism all too well. Her husband is a Jew who traces his lineage back to the tribe of Levi. His ancestors immigrated to America from Poland and Russia in the early 1900s. They maintained their heritage and ancient faith through centuries of opposition, faithfully attending synagogue, reading from the Torah, and celebrating holidays such as Passover. They broke bread and drank wine in remembrance of when God rescued their people out of slavery in Egypt.Today, my father-in-law is a Christian. As we break the matzoh, we remember Jesus, whose body was broken for us. As we drink the wine, we remember his blood poured out for the salvation of many. This meal, while it reminds us of our Savior who freed us from slavery to sin, is also a promise of what is to come. For the generations who have suffered, this meal is a reminder of God’s redemption. It gives us hope.Though he rarely talks about it, my father-in-law has told us stories about his childhood growing up in Miami. His family went to synagogue every Saturday, and he and his Jewish friends attended Hebrew school five days a week. His father owned a grocery store in the 1950s and ’60s, working sunup to sundown every day except the Sabbath. He supported his family in a community where Jewish, Black, and Hispanic people were often unwelcome.“I remember going to the beach and seeing signs on the bathroom doors that read, ‘No dogs or Jews allowed,’” my father-in-law told me. “I remember ...Continue reading...
Answers in Genesis is producing a brand-new Christian school Bible curriculum that is like no other—Twelve Stones Curriculum! Grades K–2 now available for preorder.
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